Meta Conversion Events

To enable Meta Conversion tracking through our OCC platform, follow these steps to assign labels linked with Meta Events triggered by WhatsApp conversations that originate from Meta ads.

Prerequisites

• Your account must have Meta Conversion API integration enabled.
• You must have a configured Marketing Ad Campaign through Meta.
• Your customer should initiate communication via WhatsApp through a Meta ad.
• Please refer to this URL: https://www.facebook.com/business/help/5818684664831465?id=490360542427371

Step 1: Create a Label

• Go to Settings > Labels.
• Click Create Label.
• Name the label appropriately (e.g., “Ad Click Lead”).
• Save the label.

Step 2: Create a Trigger

• Navigate to Triggers.
• Click Create Trigger.
• Set the condition to assign a label to a request.
• Under Action, select Meta Event.
• Choose the label you created.
• Select a Meta Event from the list. (This list includes all available Meta Events.)
• Save the trigger.

Important Limitations:

• Each trigger can only link one label to one Meta Event.
• Only customers with active Meta Conversion API integration and ad campaigns can track conversions.
• Meta Event assignment is only valid if the WhatsApp conversation was initiated via the ad.