SMS Campaign

Introduction

With CEQUENS Campaigns, launch your marketing strategies via SMS, reaching audiences directly and personally. We offer two primary SMS campaign methods:

Broadcast SMS Campaigns:

Send a general message to a mass audience, perfect for announcements, alerts, or promotions.

Personalized SMS Campaigns:

Customize messages with recipient-specific information, enhancing engagement through a personal touch.

Setting Up Your SMS Campaign

Personalization Features

Using Contact Information

Use your contact lists or sheets, and our system will allow you to personalize each SMS with names or relevant details.

Call to Action (CTA) Links

Insert trackable shortened links into your messages, directing recipients towards specific online content. Monitor click rates to assess engagement and interest.

Scheduling and Time Zones

Convenient Scheduling

Plan your campaigns according to your preferred dates and times, optimizing for audience availability.

Time Zone Selection

Eliminate confusion caused by geographical differences by setting campaigns in your local time zone.

Sender Registration and Management

Multiple SMS Senders

Register multiple senders under your account for diverse campaigns. Choose the most appropriate sender identity for each campaign to align with your strategy.

SMS Campaign Settings

Set Campaign Approval process

In this configuration, you have the capability to establish an approval process that restricts the sending of campaigns by teams or users within your account. This allows you, as an account administrator, to review, approve, or reject campaigns. This process ensures better control and oversight over the campaigns being sent.

Configure campaign cost estimates

By configuring campaign cost estimates, you can gain confidence in the anticipated amount of outgoing traffic and acquire accurate estimates of the campaign's cost before sending. This feature provides transparency and financial clarity, helping you make informed decisions regarding your campaigns.

Advanced Campaign Options

Drafts and Templates

Draft Saving

Pause your work and save incomplete campaigns as drafts, allowing you to return and finalize them at a more opportune time.

Template Creation

Streamline repeated campaigns by saving message formats as templates for future use.

Reusing Campaign Resources

Recipient Lists

Avoid the hassle of repeatedly uploading the same contact sheets by reusing recipient lists from previous campaigns.

Resend Functionality

Easily duplicate successful campaigns, resending identical content to the same recipients or new audiences.

After Campaign: Analytics and Feedback

Tracking and Reporting

Message Statuses

Gain insights on message delivery success rates, examining failures to improve future campaigns.

CTA Performance

Review how many recipients engaged with your CTA links, understanding your audience's behavior and interest levels.

AI-Enhanced Messaging

Elevate your messaging with our AI capabilities. Enhance message content through several innovative features:

Message Summarization

Condense essential information into shorter messages without losing the core message, ideal for limited character spaces.

Content Creation from Keywords

Provide keywords, and let our AI craft a coherent, engaging message centered around your key terms.

Tone Modification

Adjust the communication style to resonate with your audience, whether funny, assertive, engaging, or serious.

Conclusion

CEQUENS Campaigns merges convenience, customization, and innovation, ensuring your SMS marketing efforts are fruitful. From crafting personalized messages to analyzing recipient engagement, our platform equips you for all your marketing endeavors.