WhatsApp Campaign

Introduction

CEQUENS Campaigns enhances your connectivity by integrating one of the world's most popular messaging apps, WhatsApp, into your marketing efforts. In this section, we navigate through the unique offerings of our WhatsApp marketing features, enabling you to engage your audience on a platform used daily by billions.

Overview of WhatsApp Campaign Functionality

CEQUENS’s WhatsApp feature focuses on creating a more intimate and direct form of communication with your audience through personalized messaging. Unlike traditional broadcast methods, our tool allows you to send tailored content, building a deeper connection with each recipient.

Personalized Campaigns

Send direct messages crafted for individual recipients, ensuring higher engagement rates and more personal customer experiences.

Setting Up Your WhatsApp Campaign

Integration and Verification with Meta

Sender ID Creation and Verification

Simplify the setup process by integrating directly with Meta for sender ID verification. This step ensures that your business is recognized as a legitimate entity on WhatsApp, providing recipients with confidence in your communications.

Crafting and Personalizing Your Message

Utilizing Verified Templates

Maintain compliance with WhatsApp’s messaging policies by using Meta’s verified templates. This integration allows for a seamless, worry-free campaign execution that meets official standards.

Data Input Methods

Choose between uploading a detailed contact sheet or employing our convenient contacts module to specify your recipients and any personalized content for each message.

Advanced Campaign Options

Scheduling and Drafts

Flexible Scheduling

Optimize engagement by scheduling your messages to send at peak times based on your audience’s habits or time zones.

Draft Preservation

Save your campaign mid-creation as a draft, providing the freedom to perfect your messages over time and safeguarding against data loss.

Conducting the Campaign

Execution of Personalized Campaigns

Launching the Campaign

With your personalized content, verified sender ID, and recipient details in place, you can confidently execute your campaign. CEQUENS ensures each recipient receives their tailored message, fostering positive customer relations.

Compliance and Quality Assurance

Rest assured that all campaigns align with WhatsApp’s business communication policies, thanks to our integration with Meta's verified templates.

Post-Campaign Activities

Analytical Insights

Post-campaign, you can assess your campaign’s impact. Although this document focuses on the setup and execution of WhatsApp campaigns, subsequent sections may detail analytics, feedback gathering, and performance assessment techniques.

Conclusion

CEQUENS Campaigns provides a robust platform for leveraging WhatsApp's vast network, transforming standard business communication into personalized, impactful customer interactions. Through seamless integrations and user-friendly options, your marketing efforts on WhatsApp promise not only reach but also resonant connections with your audience.